Privacy Policy
1.0 Purpose
SafeSmart LLC (formerly known as Allfasteners USA LLC) together with our affiliates, subsidiaries, and divisions ("SafeSmart", "we", or "us") have adopted this Privacy Policy because we value and respect your privacy. Thus, we provide this Privacy Policy to ensure you are aware of the information we collect from you, how that information is used, and with whom it is shared, among other information regarding your privacy rights.
From time to time we may change our privacy policy. Please check our website periodically for updates.
2.0 Scope
This Privacy Policy applies to Personal Information that is Processed by SafeSmart in the course of our business, including, but not limited to:
- Use of our websites
- Phone and email communications with us
- Social media interactions on our websites and other third-party websites like Instagram, Twitter, LinkedIn, and Facebook
- Viewing our online advertisements or emails
- Interactions with our authorized service providers
3.0 What Information Do We Collect?
SafeSmart collects Personal Information when you visit our website, contact us via telephone or email, and from business partners and other third parties. The following table describes the categories of Personal Information we collect, where we collect it from, why we collect it, and who we share it with.
Category of Personal Information | Where We Collect It From | Why We Collect It | Who Do We Share It With? |
Identifiers, such as name, email address, phone number, username, IP address, etc. | Directly from you/marketing companies/shipping companies/payment and transaction processors/other customers | Fulfilling orders/credit applications/communicating with you/registering you for a website/fraud prevention | Manufacturers/shipping providers/law enforcement (when necessary), marketing partners, financial services companies |
Commercial Information (products and services purchased, reviews) | Directly from you/shipping companies/payment and transaction processors. | Fulfilling orders/credit applications/communicating with you | Manufacturers/shipping providers/law enforcement (when necessary) |
Payment Information (credit card, debit card, bank information, PayPal, etc.) | Directly from you/payment processing services | Payment to fulfill orders | Financial services companies |
Demographic Information (age, gender, etc.) | Directly from you, de-identified location information, information about the computer or device from which you access | Research, internal analysis, analytics and any other legally permissible purpose | Marketing partners |
Employment Information (profession, trade, business, work address, references, etc.) | Directly from you/payment processing services | Research, internal analysis, analytics and any other legally permissible purpose | Marketing and analytic partners |
Video and Audio Recorders (in-store CCTV and customer service calls) | Via cameras deployed in our stores, in parking lots, and at our warehouses and other facilities and via call recordings | Measuring marketing campaigns, improving customer service, and improving sales performance | Internal customer service, advisors, consultants, and marketing personnel |
4.0 How Do We Collect Information?
SafeSmart collects information directly from you. For example, we collect information when you visit our website, register for an account, apply or inquire about employment, complete a credit application, make an online purchase, analytic providers, online advertising, and third parties.
5.0 How Do We Use Information?
5.1 Improve business, products, and services
5.2 Enhance website performance
5.3 Marketing purposes
5.4 To provide goods and services
5.5 Etc.
6.0 Information Sharing
We do not sell your Personal Information in exchange for monetary consideration. However, we may “share” Personal Information, as defined by the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), for purposes of cross-context behavioral advertising. You have the right to opt out of this sharing as described below.
6.1 Third party providers
- Providers of security and payment services
- Shipping and mailing vendors
- Providers of digital analytics services
- Third parties that help us communicate with you
- Marketing and advertising companies that help us learn about our customers or deliver advertisements
6.2 Warranty services
6.3 Marketing purposes
6.4 Business partners (advertising/marketing): For example, we might share limited information, such as your device ID or browsing behavior, with advertising technology partners to deliver personalized ads. This may be considered “sharing” under California law. You may opt out of this by clicking the “Do Not Sell or Share My Personal Information” link on our website.
6.5 Security and fraud protection
6.6 To comply with the law
6.7 Etc.
7.0 Manage Marketing Preferences
You can change your preferences to receive or not receive marketing communications from us by clicking here: https://safesmartaccess.com/preferences. Please allow sufficient time for your preferences to be processed. Even if you opt out of receiving marketing messages, we may still contact you for transactional purposes.
8.0 Children
Our website is not created for children. To our knowledge we neither collect online information from nor sell information regarding children under 18 years of age. If you are a parent or guardian and think we have information about your child, please email hello@safesmart.com.
9.0 California Privacy Rights
California residents have the right to:
- Know what personal information we collect and how we use/share it
- Request deletion of personal information
- Opt out of sale or sharing
- Not be discriminated against for exercising their rights
To exercise these rights, email hello@safesmart.com or call 310-410-5007.
10.0 Tracking Tools We Use
We use cookies and similar tracking tools for necessary website functionality and, if consented, for analytics and advertising. You can control cookies via our cookie preferences tool on our website.
11.0 Non-U.S. Users
By using our website, you consent to the transfer of your data to the United States, governed by California law.
12.0 Contact Us
Questions or concerns? Call 310-410-1525, email hello@safesmart.com, or write to: 13238 Florence Ave, Santa Fe Springs, CA, 90670.
13.0 Definitions
"Personal Information" refers to information that identifies, relates to, describes, or can be reasonably associated with you.
14.0 Data Retention
We retain Personal Information only as long as necessary for business, legal, or operational purposes. Retention periods may vary:
- Order/Transaction Info: 7 years minimum
- Job Applications: 3 years
- Marketing Preferences: Until withdrawn
- SMS Consent Records: Until opt-out or revocation
When no longer needed, information is deleted or anonymized.
15.0 SMS Consent and Terms of Use
By providing your mobile number and opting into SMS communications, you consent to receive messages as described below:
- Purpose: Customers receive updates on orders, deliveries, or offers. Applicants get job-related updates.
- Use & Sharing: Info is only used to send messages and not shared with third parties for marketing.
- Frequency: Varies by user interaction, typically 4–8 messages/month.
- Fees: Message and data rates may apply.
- Opt-Out: Text “STOP” at any time to stop receiving messages.
- Help: Text “HELP” or contact hello@safesmart.com or 310-410-1525. Review this Privacy Policy and our Terms of Use.
16.0 Do Not Sell or Share My Personal Information
California residents may opt out of the “sale” or “sharing” of personal data. To exercise this right, visit: Do Not Sell or Share My Personal Information.
You may also email hello@safesmart.com or call 310-410-1525.